RSA appoints Lexington to promote green living

The Royal Society of Arts (RSA) has brought in Lexington Communications to support its efforts to combat climate change.

The RSA kicked off a three-­year programme at the start of this year, the core of which ­ ­involves exploring the feasibility of introducing ‘personal carbon allowances' for the UK popu­lation. Such a system would incentivise a low-carbon lifestyle.

A Lexington spokesman said the RSA aimed to ‘fill in some of the unknowns in the debate' on carbon allowances, including the role of banks in administering such a system, technical challenges, and gaining public
acceptance for such a scheme.

It will also explore whether carbon allowances should be allocated evenly, or take account of different circumstances, such as permitting rural people larger allowances for car use.

Lexington has been handed an initial six-month contract, ­effective from 1 August. Its brief is to keep stakeholders abreast of developments in the policy debate and counsel the RSA on how best to present its case to officials, MPs and the media. It will particularly target the Treasury, Defra and the ­Department for Communities and Local Government.

Recognising that the allowances scheme is ambitious in its scope, the RSA at the very least wants to compel individuals to take greater responsibility for their environmental impact.

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