ITV's Allen bows out with final dig at advertisers

Exiting ITV chief Charles ­Allen props up this month's CEO Watch after a difficult few weeks at the terrestrial broad­caster

Allen's final full month as ITV boss saw him join Vodafone's Arun Sarin in having a high reach, but low score.

But Romeike senior consultant Paul Miller pointed out: ‘Allen went down fighting. In July, he accused advertisers of taking the channel for granted.' Allen's negative coverage came largely through July's viewing figures, which showed Channel Four making huge inroads on its terrestrial commercial rival.

At the other end of the chart, BT Group's Ben ­Verwaayen scored impressively after a second consecutive quarter of strong earnings and broadband uptake. He insisted his firm would compete with entrants to the broadband market on quality rather than price.

Regular table topper Stuart Rose, chief executive of Marks & Spencer, continued to receive positive coverage in light of the retailer's ­resurgence.

But the surprise entry in the high-score half of the chart was Rolls-Royce's Sir John Rose, who reaped ­positive coverage from his criticism of the UK's education standards in science and technology. He blamed his firm's recruitment problems on the situation.

‘The breadth of this issue meant coverage was not restricted to the business pages, particularly in those mid-market papers that leave readers in little doubt that standards in Britain are their main concern,' said Miller.

CEO Watch will help to ­determine the PRCA/Romeike Business Communicator of the Year in November.

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