Rooster snaps up BlueSky account

BlueSky Travel Systems, a firm that provides booking systems to tour operators, has hired travel specialist Rooster as its first agency.

The appointment comes after a £200m deal this month with German-owned Thomas Cook to provide software for its e-commerce system. It supplements existing deals with First Choice and Mark Warner.

Rooster will target technology and travel press in a bid to grow the company's corporate profile.

Senior account manager Cass Helstrip leads the account. She joined Rooster this month from Financial Dynamics, where she was associate V-P of telecoms and technology.

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