Mirics calls in EML to promote TV break-through

Tech start-up Mirics Semiconductor has called in PR support after developing a chip that ­allows mobile phone users to pick up TV broadcasts anywhere in the world.

It has appointed Kingston-based tech specialist EML on the global brief.

Mirics claims its chip is the world's first ‘poly-band tuner' and has targeted it at the expanding global mobile broadcast market. Recent reports have estimated that the sector will be worth at least £5.82bn by 2011, £524m of which will come from the UK.

EML will target the hi-tech design industry, in particular mobile phone designers and manufacturers in Europe and the US. The agency has also embarked on a media relations campaign in the Far East.

EML director David Marsden said: ‘The market for mobile TV products is oversubscribed, so we decided to avoid a soft-launch, instead waiting and launching the company, the technology and the product all at once to make a bigger splash.'

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