It has appointed Kingston-based tech specialist EML on the global brief.
Mirics claims its chip is the world's first ‘poly-band tuner' and has targeted it at the expanding global mobile broadcast market. Recent reports have estimated that the sector will be worth at least £5.82bn by 2011, £524m of which will come from the UK.
EML will target the hi-tech design industry, in particular mobile phone designers and manufacturers in Europe and the US. The agency has also embarked on a media relations campaign in the Far East.
EML director David Marsden said: ‘The market for mobile TV products is oversubscribed, so we decided to avoid a soft-launch, instead waiting and launching the company, the technology and the product all at once to make a bigger splash.'