Hair-raising cancer drive

The Institute of Cancer Research charity Everyman is using a superhero theme for its annual TacheBack campaign.

The fundraising initiative encourages men to raise sponsorship money through the ‘visual commitment' of growing a moustache for a month.

Throughout September, Everyman's in-house team will be targeting men and their partners through national and consumer media.

The campaign is being supported by posters featuring the Fantachetic 4 (pictured). £100,000 was raised by the campaign last year. 

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