TfL and Lycos target teens

Transport for London has teamed up with Lycos to target youngsters with road-safety messages.

The deal will see TfL's ‘Don't die before you've lived' ads, which began in cinemas in 2004, automatically broadcast as music, games and videos are downloaded. Users will be redirected to a microsite, while banners will appear on mykindaplace.com and monkeyslum.com.

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