Dallas and New York offices for Tonic Life

DALLAS/NEW YORK: Tonic Life Communications (TLC) has thrown open the doors of a brace of new wholly-owned US offices in New York City and Dallas.

The two-year-old, 25-strong London agency said this week that openings on the US West Coast and even in Asia are now on its radar.

Its three-strong Dallas office is being run by Jennifer Ryan, a US national with whom TLC's co-founders Scott Clark and Oliver Parsons formerly worked in their days at Fleishman-Hillard (F-H) London. Ryan worked for F-H for more than a decade in cities including London, St Louis and latterly Dallas.

The agency's New York office is currently being overseen by Elizabeth Park, who has just relocated from London. She joined TLC in London as an account director just two months ago after a brief stint at Manning Selvage & Lee (London) but has now relocated to fulfil a personal ambition of working in the US.

TLC is ‘in advanced discussions' with two ‘senior executives' to fill the role of New York office director, a role more senior to Park. It hopes to have a five-strong team in Manhattan by the end of the year.

TLC has opened the offices to better service its global clients, such as GlaxoSmithKline, from nearer their US offices. But the agency also wants to compete for domestic US work, something it has been unable to do from London.

Clark and Parsons said they had not yet seriously considered offices on the US West Coast or in Asia, but such locations would be logical places to open should client demand lead them there.

Separately, recent UK hires made by TLC include Lisa Marriott (ex-Ketchum), Matt Foster (ex-Edelman) and Katie Fyfe (ex-Fleishman-Hillard).

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