Hit or miss... Duran Duran to give virtual gigs

Duran Duran received positive coverage this week by tapping into the main contender to MySpace's online-community crown - Second Life. The band's promise to play an online gig and build their own island in the virtual world earned blanket coverage. 'For the first time a major international band is using a virtual world as a branded, immersive experience,' said Rivers Run Red creative director Justin Bovington, who is producing the imagery.

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