Brain is subjecting industry personalities to minute-long interviews using his camera-phone and posting the results at www.sixtysecondview.com,
The footage is of impressive quality and Diary rather enjoyed checking out the site, particularly since his latest victim was PRWeek's own outgoing associate publisher Kate Nicholas, who used her 60 seconds to explain her imminent exit to join development charity World Vision (PRWeek, 21 July).
Brain has separate working lunches coming up with Trimedia International CEO Michael Murphy and his former colleague Weber Shandwick UK CEO Colin Byrne - the pair (and anyone else) should brace themselves and prepare to face a grilling, he warns.
On a related note, Diary couldn't resist asking Brain whether the flash phone he is using for the V-log is made by Motorola, the major UK account Edelman has just wrestled from Firefly Communications. 'Er, not yet,' he replies, a little hesitantly.
Diary assumes Edelman's contract must still be in the hands of the phone firm's procurement department. Maybe they should write a freebie Moto videophone into Edelman's terms and conditions?