The London consumer specialist has been retained to promote the label as it launches its latest advertising campaign this month.
The company has increased its marketing spend over the past few months as it seeks to cement its status as a luxury brand.
The appointment follows last year's hire of Charlotte Thomas to the new role of international marketing and PR head (PRWeek, 10 November 2005).
Thomas formerly worked at Luchford rival agency Aurelia PR.
The UK PR contract for Japanese clothes, accessories and fragrances brand LVMH-owned Kenzo, previously handled by Luchford, was this week awarded to Village Press.
Village Press co-founders Nicky Gard and Louise Page are ex-Luchford, and worked on the account while at the agency.
Separately, Laundry Communications founder Andy Butcher has joined the agency as a lifestyle consultant.