PN nabs Rio Tinto consumer remit

Rio Tinto Diamonds (RTD) has hired its first PR agency ahead of a global auction of rare pink gems.

Porter Novelli is to provide trade and consumer ­lifestyle support for the ­Argyle Pink Tender - an ­auction of the best 65 pink diamonds mined from Western Australia's Argyle ­Diamond Mine this year.

Prospective buyers in six countries will be invited to submit bids for stones between now and ­October.

RTD is the diamond sales and marketing arm of Rio Tinto Group.

London-based PN director Lucy Melling said the agency's first task would be promoting the events in London, Hong Kong and New York.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in