PN nabs Rio Tinto consumer remit

Rio Tinto Diamonds (RTD) has hired its first PR agency ahead of a global auction of rare pink gems.

Porter Novelli is to provide trade and consumer ­lifestyle support for the ­Argyle Pink Tender - an ­auction of the best 65 pink diamonds mined from Western Australia's Argyle ­Diamond Mine this year.

Prospective buyers in six countries will be invited to submit bids for stones between now and ­October.

RTD is the diamond sales and marketing arm of Rio Tinto Group.

London-based PN director Lucy Melling said the agency's first task would be promoting the events in London, Hong Kong and New York.

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