2 minutes with: Donna Armstrong, editor, More

More has just had a makeover. Why? The focus of the redesign was on positioning it closer to the weekly market. The new design is bolder and cleaner, and we are introducing popular celebrity columnists, such as Chantelle from Celebrity Big Brother.

What else is new about the magazine?
We have introduced some great new features to support the theory that More is the magazine that gets closer to men. Every fortnight we feature ‘Blokes at the bar' (where men drink beer and emotionally bare all) and ‘A bloke wrote this', which is an honest bloke's opinion on everything.

Are there any more changes planned?
The emphasis is on evolution rather than revolution, but there will be more exciting changes in the next six months. Right now we are focusing on tackling the perception that More is a young magazine that only talks about sex. It's actually for young women (average age is 23), and along with celebrity news is a lifestyle bible.

Apart from being a fortnightly, what makes More different?
The boom in reality TV totally influenced our cover strategy when we relaunched two years ago. Our readers are obsessed with celebrity culture and it was clear that young women didn't just want someone who was starring in a movie or releasing a single, which is often the strategy behind monthly glossies. We started to feature women on the cover who were in the news and had a great story to tell.

What kind of things would you like to hear from PROs?
Everything from men and sex, fashion and beauty - especially the high street - to celebrities, TV shows, music and film, etc.

How do you prefer to hear from PROs?
I find email easiest, and the more visual the better - they're the ones I go back to. Also, post is easy because I can pass it on to the relevant section.

Circulation: 277,862
Deadline: Three weeks before issue date
Frequency: Fortnightly
Contact: Email: firstname.surname@emap.com

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