Exposure readies Hobbs campaign

Upmarket womenswear specialist Hobbs is seeking to broaden its appeal as it moves into brand extensions, launching homeware, jewellery and eyewear ranges.

London marcoms agency Exposure has won a three-way pitch to promote the brand, and is aiming for coverage on business pages, as well as handling product placement.

The company wants to reach a broader and younger audience than its current customer base of 35 to 55-year-olds.

The firm's one-year incumbent, fashion agency Fearnhurst PR, did not take part in the review.

Hobbs, with 94 stores in the UK and Ireland, has bucked the trend on the high street, reporting sales growth of 11.4 per cent to £75m for the year ended 28 January.

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