Hoffman lured to Aurora position

Health specialist agency ­Aurora has recruited Sarah Hoffman to the role of ­account director.

Hoffman joins from ­Edelman, after 14 months as a senior account manager working on global briefs for Abbott's Humira and ­AstraZeneca's Crestor.

Prior to Edelman, Hoffman worked with Aurora co-founders Claire Eldridge and Neil Crump at CPR Worldwide.

She will start at Aurora on 4 September.

Aurora has also hired Aaron Pond, from consumer health agency Ozone, to the role of account manager.

Pond joined Ozone in early 2004, working on campaigns for GlaxoSmith­Kline's Imigran Recovery product and Schering-Plough's Clarityn Allergy.

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