The appointment comes as the company prepares its response to EU proposals to clamp down on under-18s - plus those with pale skin, freckles or a history of skin cancer - from using sunbeds and tanning lamps.
The agency is to advise on stakeholder and political relations, and provide ‘strategic PA counsel', helping to position Consol as a ‘responsible' company.
Edelman account manager Neil Spring, who heads the account, said: ‘Consol wants to educate people about the risks of overexposure and encourage them to access information online. It also wants signs on sunbeds warning that under-16s cannot use them, and for regional educational officers to visit schools.'
EU health chiefs have called for stricter measures governing the use of tanning booths, following reports that children as young as 11 are using them. Doctors have warned that people seeking to get a celebrity-style tan can become addicted to using sunbeds - a condition that has been dubbed ‘tanorexia'.
Last month, the Irish government said it would ban under-15s from using booths.
Edelman said it won the contract after approaching the chain, which did not have an incumbent PA adviser.
Consol, whose slogan is ‘the modern way to tan', has 350 outlets in countries including Denmark, Norway, and Germany.