Unisys overhauls European brief

IT firm Unisys is to revamp its PR strategy across Europe.

Band & Brown Communications has bagged the company's account for continental Europe after a competitive pitch.

The appointment comes just three months after Unisys replaced Cohn & Wolfe on its UK account with Financial Dynamics (PRWeek, 5 May) - business for which B&B was also shortlisted. C&W previously did work for Unisys across Europe.

The account is said to be worth more than six figures a year and will be run by B&B board director Valerie Weisenreder, who reports to Unisys comms  director for continental Europe Sand­rine Leroux-Graves.

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