Urban Junkies is sent out each morning to some 25,000 Londoners. The arts, fashion music and entertainment bulletin highlights openings, events and other information about the city to subscribers via email.
The appointment of H&K comes after the agency approached site co-founder and editor Taryn Ross.
‘We have a brand new shop page, covering retail news, products and so on, which will be biweekly; a new online restaurant booking service, which should be up and running within a fortnight; and we are diversifying into online travel guides,' Ross told PRWeek.
She said she would be looking for US PR representation ‘imminently'. Ross has a background in fashion PR, having worked at Mandi Lennard Publicity and then Stephanie Churchill PR. She has been handling the promotion of the site since its inception three years ago.
The account is being run by Claire Holden, a senior account manager in H&K's consumer tech and entertainment arm, which is to target ‘traditional offline, as well as new, media'.
Holden said: ‘We'll be concentrating on consumer media relations with national newspapers, weekend supplements and magazines such as Grazia.'
H&K is also hoping its other clients will sponsor or co-host Urban Junkies-branded events.
Last winter, Urban Junkies sponsored ice-skating at London's Somerset House.