A two-year campaign will target local press and television, and feature the production of a bimonthly electronic newsletter for SMEs and stakeholders.
‘Devon is a huge rural county, and much of it is very low in terms of productivity. Devon Renaissance wants to raise skills, improve access to services and training, and show SMEs how it can help them,' said PR Dogs director John Taynton.
Devon Renaissance has a number of targets that are reviewed annually; one is to create 120 jobs by March 2008. The organisation had previously handled all of its promotional work in-house, but decided to beef up its PR following an additional £900,000 in funding for the next three years.
The money has come from the Government's Modernising Rural Delivery Programme. The scheme's aim is to reduce the gap in productivity between the lowest-performing rural areas and the best.
Devon Renaissance is funded by the South West Regional Development Agency, and the county's district and borough councils.
Taynton reports to Rural Delivery Programme co-ordinator Liz Abell. The agency won a two-way pitch to win the Devon Renaissance brief.