Devon regen body in hire

Regeneration group Devon Renaissance has brought in local agency PR Dogs to ramp up its profile and help attract new businesses to the region.

A two-year campaign will target local press and television, and feature the production of a bimonthly electronic newsletter for SMEs and stakeholders.

‘Devon is a huge rural county, and much of it is very low in terms of productivity. Devon Renaissance wants to raise skills, improve access to ­services and training, and show SMEs how it can help them,' said PR Dogs director John Taynton.

Devon Renaissance has a number of targets that are reviewed annually; one is to create 120 jobs by March 2008. The organisation had ­previously handled all of its promotional work in-house, but decided to beef up its PR following an additional £900,000 in funding for the next three years.

The money has come from the Government's Modernising Rural Delivery Programme. The scheme's aim is to reduce the gap in product­ivity between the lowest-performing rural areas and the best.

Devon Renaissance is fun­ded by the South West Regional Development Agency, and the county's district and borough councils.

Taynton reports to Rural Delivery Programme co-ordinator Liz Abell. The agency won a two-way pitch to win the Devon Renaissance brief.

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