The charity used former member of boy band Blue, Duncan James, to launch the ‘Top Class' campaign last week in central London, and is targeting children due to start secondary school.
Beatbullying head of comms Niall Cowley said publicity from the campaign would tie in with in-store messages at Carphone Warehouse's 675 UK stores.‘Bullies can reach right into the sanctuary of a child's home through text messaging and the internet,' said Cowley. ‘We want to show bullied children that we are here to help, and the bullies themselves that what they are doing is wrong.'
Children often get their first mobile when they begin secondary education, exposing them to potential phone bullying, Cowley added.
Research for the campaign by YouGov found mobile bullying was increasing rapidly; almost 20 per cent of 15 to 17-year-olds questioned said they had been bullied via their phone.
Last month, schools minister Jim Knight unveiled a new set of ‘anti-cyberbullying guidelines', published by the Department for Education and Skills. Research by the department revealed a third of cyberbullying went unreported.
Knight called on teachers and parents to be alert to the dangers of text bullying.