The agency's first task will be to publicise the inaugural 'My supper for MS' in September. RAM account manager Cas Park said the campaign will aim to encourage people to hold dinner parties to raise cash for the charity.
"We will launch the campaign with a high-impact event involving a dinner party in a very unusual setting," said Park. "I can't tell you where, but it is likely to involve my former colleagues in the RAF."
Media relations will target national, regional and consumer press. A Christmas campaign is being planned using cards designed by interior designer Lawrence Llewelyn Bowen.
MS Trust also uses Clew Communications for public affairs support.