International concern at the number of Lebanese civilians killed and wounded by the Israeli attempts to wipe out Hezbollah's rocket positions was heightened by reports from NGO observers on the ground.
The Red Cross was quick to criticise what it described as Israel's ‘lack of respect for international humanitarian law'. The ubiquity of the aid charity's spokespeople meant it topped the NGO Watch table with 465 items of coverage.
Oxfam told the international press corps that Israel's policy of attacking vehicles over a certain size was leading to a shortage of aid. It got 191 mentions - ten fewer than last month.
The charity hired WaterAid head of comms Ian Bray at the end of the month to beef up its emergencies press team (PRWeek, 4 August).
Elsewhere, the RSPCA's report on animal cruelty in eastern England pushed it into second. It also labelled last year as ‘one of the most violent towards animals'.