Hit or miss... Nexus cracks egg coverage

'Inundated' with enquiries on how to boil a perfect egg, the British Egg Information Service, which runs assurance scheme Lion Quality Eggs, asked 17-year incumbent Nexus Communications to help. Account director Angela McGrandles spoke to ink specialist B&H Colour Change, which came up with thermochromatic ink that appears when a boiled egg reaches the desired yolk consistency. McGrandles says media interest has been 'phenomenal'.'The only nationals that didn't cover us were the Daily Star and the FT,' she adds.

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