Hit or miss... Nexus cracks egg coverage

'Inundated' with enquiries on how to boil a perfect egg, the British Egg Information Service, which runs assurance scheme Lion Quality Eggs, asked 17-year incumbent Nexus Communications to help. Account director Angela McGrandles spoke to ink specialist B&H Colour Change, which came up with thermochromatic ink that appears when a boiled egg reaches the desired yolk consistency. McGrandles says media interest has been 'phenomenal'.'The only nationals that didn't cover us were the Daily Star and the FT,' she adds.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in