My Best Hire - Laurissa Mirabelli

Martin Hayes, MD of Automotive PR, on the 'tenacious' Laurissa Mirabelli.

'We look for industry professionals with proven writing ability, so job applications beginning "I'm keen on cars can I come and work for you?" don't secure our attention.

'With Laurissa it's not easy to say no, though, so we gave in to this young Aussie and, with some trepidation, hired her as an account executive. It didn't take long for us to realise we'd made a good hire. We organised an event for Bosch on a frozen lake in northern Sweden. Laurissa stood on the ice holding up a pile of polystyrene boxes as rookie drivers tried to avoid mowing her down. It worked, and certainly showed her fearless nature (and tested our insurance policy).

'Sadly, she quit in mid-2005 and returned to Australia.'

Laurissa Mirabelli is now corporate communications manager of BMW Australia.

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