I know he worked hard to break the story in the early days when the defendants didn't want to talk. Those facing criminal proceedings often need to be convinced that media coverage will help. The Three's early reticence was understandable.
Hilton also grumbled that he hadn't needed a PR person to draw his attention to the story. My point was that the campaign's success lay in simplifying (and slightly distorting) the arguments, and this worked particularly well with broadcasters who have little time to explain background.
I am mortified if anyone should believe that I think a journalist of Hilton's experience requires some fancy PR to help him identify an issue of immense public interest.
Charles Lewington, MD, Media Strategy.