As many as 76% of those questioned said high salaries for BBC bosses were a waste of money and had negatively influenced their view of the broadcaster.
Sixty three per cent believed that payouts for celebs such as presenter Jonathan Ross represent poor use of licence-payers' cash, while 61% oppose the licence-fee, with more than half saying it does not provide value for money.
A BBC spokesperson, said: "Other independent research concerning the licence fee indicates it has significant public support.
"The public judges us on the quality of our programmes, which is by far the biggest driver of reputation."
Opinion Matters undertook the poll of 1,147 adults between 25 and 28 July.
In homes with digital TV, only 33% of people describe the BBC as their main media source, although this rises to 49% in terrestrial-only households.
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