Cookie producer brings in Brazen

Millie's Cookies has taken on its first PR agency – Manchester-based Brazen – to create a fanfare around its 21st birthday celebrations next month.

The forthcoming campaign will highlight the brand's heritage while also striving to boost consumer awareness more broadly.

The company, which has its headquarters in Lancashire, was founded in the UK in 1985, and is not a US-import as is sometimes assumed.

Brazen saw off two other agencies to secure the consumer contract.

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