Amgen moots roster to boost UK comms

US biotech firm Amgen, which is behind products such as anaemia-fighter Aranesp, is mulling the creation of its first UK agency roster.

Its plans, confirmed by UK head of comms Nigel Thornton, come amid news that it is using Reynolds-MacKenzie to advise on UK comms for its Mimpara product.

Mimpara is currently being reviewed by Nice, and London-based agency Reynolds-MacKenzie is aiming to build support for the product via media relations work and the targeting of key opinion leaders.

On Amgen's potential roster, Cambridge-based Thornton stressed that plans were ‘not definite'. When asked whether agencies were likely to pitch for the roster, he said: ‘It is early days; it might be the case. We need to look at our 2007 marketing plans.' Amgen's European HQ is in Switzerland.

From there, the firm retains various global agencies for comms support. Agencies previously used by Amgen for UK comms include Tonic Life Communications and Packer Forbes Communications.

Thornton joined Amgen from Anglo-Swiss seeds and crop science group Syngenta (PRWeek, 7 Oct 2005). His boss is UK director of corporate affairs Anna Sörman.

Mimpara is used to treat secondary hyperparathyroidism in patients with end-stage renal disease on maintenance dialysis therapy.

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