COI to rejig media evaluation roster

The Central Office of Information is reviewing its media evaluation roster, worth some £500,000 a year in fees.

Currently boasting six agencies, the new roster will be in place for four years.

‘COI encourages the use of formal measurement tools, as it is important to demonstrate PR effectiveness and value for tax payers' money,' said deputy director of PR and sponsorship, Janice Collins.

The roster includes Carma International, Metrica, Echo Research, I to I Research, Panarc International, Mantra and Datops.

The review should be complete by January 2007.

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