DCLG promotes 'Digital Challenge' competition

The Department for Communities and Local Government (DCLG) is to publicise its digital inclusionprogramme, 'Digital Challenge' with a seven-month media relations campaign.

The programme, designed to encourage internet take-up in local communities, will be promoted by tech agency Fuse PR via local and national media. Digital Challenge centres around a competition to provide ideas on how to encourage digital adoption among residents.

Ten finalists have been shortlisted and the winner will be announced next year. The authors of the winning bid will get £7m to help develop their idea.

‘We are promoting each bid locally, and nationally we are communicating the benefits of digital take-up, such as better access to education, training and jobs,' said Fuse partner Blaise Hammond.

The Digital Challenge was set up in December 2005 to create and serve online communities.

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