Peter Cotterell, editor of Meetings File, has written a scathing piece about new rival magazine Corporate Venues and Entertainment.
He claims the mag is published 'covertly' by London PR agency Friday's Media Group. And, in his words, is a 'depository for all the reassuringly positive puffs... that even our advertising trade mags would have the good sense and taste to spike'.
Friday's director Richard McCann doesn't deny that he is also a director of the mag, which is published by his brother, but flatly denies any input from Friday's. 'It's not full of articles about my clients,' he scoffs.
'If I worked for half the people interviewed in it I'd be delighted.'
As it turns out, Cotterell, who has pledged to continue his attack, is something of a well-known campaigner in the conference sector.
We quickly subscribed in anticipation of Round Two.