Spread across six pages is none other than Freud Communications director Oli Wheeler, posing for colourful posed snaps at his 'haven in an idyllic Cotswold village' with his bride-to-be, actress Tina Hobley.
Among the quotes we get just a little insight into life at Freuds (aside from 'I spend a lot of my time absorbing the media in my work but it is all news-based').
But Diary was aghast at the image spread across pages 50 and 51.
The picture shows Wheeler (sporting a lovely pair of what seem to be brown slippers) browsing the morning's newspapers with a nice mug of tea.
But where, oh where, Oli, is your favourite trade title among your reading matter?
Diary has a wounded pride that needs nursing.