Thailand hires Magnetic

The Tourism Authority of Thailand has this week named Magnetic PR as its first UK and Ireland agency in more than a decade.

The country is preparing to launch a UK marcoms campaign entitled ‘Thailand Chic' next month, and will
use Magnetic to oversee trade and consumer activity, highlighting the ‘glossier' aspects of a Thai holiday.

Although some of Thailand's prime holiday resorts were devastated by the tsunami 18 months ago, more than 700,000 tourists from the UK and Ireland visited the island's beaches – including Krabi (pictured) – last year.

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