Its incumbent agency, Camron PR, plans to repitch for the £100,000 account, which includes press office work, consumer campaigning and crisis comms.
The agency is bullish that its four-year hold on the account is not in jeopardy.
‘They have a statutory review every two years and we're not worried,' said agency director Neil Byrne.
Byrne has reason to be confident. The last time Black & Decker reviewedits account, Camron saw off six agencies despite submitting just an annual proposal rather than embarking on a full pitch presentation (PRWeek, 7 January 2005). It is understood that around six other agencies will again be invited to pitch for the account this year.
Black & Decker is suffering from a slump in DIY spending. Its first-quarter earnings were 22 per cent down on this period last year.
The company is pinning its hopes on a range of 36-volt cordless power-tools with a longer battery life.
Stanley Tools has taken on Lucre Communications, writes Sarah Robertson. The firm is preparing to launch a range of products, including a new Stanley knife.
A tongue-in-cheek consumer campaign is dubbed ‘Bring back the proper men'.