Black & Decker in hunt amid DIY sales slump

Power-tool manufacturer Black & Decker is reviewing its UK consumer comms agency support. The move comes as the company attempts to recover from a poor first quarter.

Its incumbent agency, Camron PR, plans to repitch for the £100,000 account, which includes press office work, consumer campaigning and crisis comms.

The agency is bullish that its four-year hold on the account is not in jeopardy.

‘They have a statutory review every two years and we're not worried,' said agency director Neil Byrne.

Byrne has reason to be confident. The last time Black & Decker reviewedits account, Camron saw off six agencies despite submitting just an annual proposal rather than embarking on a full pitch presentation (PRWeek, 7 January 2005). It is understood that around six other agencies will again be invited to pitch for the account this year.

Black & Decker is suffering from a slump in DIY spending. Its first-quarter earnings were 22 per cent down on this period last year.

The company is pinning its hopes on a range of 36-volt cordless power-tools with a longer battery life.

Stanley Tools has taken on Lucre Communications, writes Sarah Robertson. The firm is preparing to launch a range of products, including a new Stanley knife.

A tongue-in-cheek consumer campaign is dubbed ‘Bring back the proper men'.

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