2 minutes with: Kate Scarborough, publisher, CY

CY launches on 20 July. How does it stand out from other kids' mags?

We did a lot of research and found that there was a gap in the market for a magazine with a sense of quality about it, something to keep, rather than throw away as soon as you have the cover-mount. We found that kids love facts, animals, sport, puzzles and cartoons – so that's what's in it.

Who will be reading?
Seven to 12-year-olds, although we don't really want to specify an age range because it depends on how well they read.

What's in the first issue?
There's an interview with Anthony Horowitz, the author of the Alex Rider books, on which the film Stormbreaker is based. There is a list of facts about holidays, an Animal Planet sponsored page, and a Battersea Dogs' Home diary – plus reviews of gadgets, music, films and books. We also have a piece telling children how to find out about the history of their house, and a feature on the Science Museum in London.

Apparently there are ‘interactive' elements.

What are these?
Everything is linked to information on cyclub.co.uk, so if readers are gripped by something they can go online and find out more, which extends the life of the magazine. Also, if readers complete the puzzles they earn star points, giving them access to certain special areas of the website.

How could PROs help?
We have a news section called Up Front, and are interested in anything exciting and timely. There is also Hero of the Month, which could be a good opportunity for charities to put forward people doing great things. We would like feature suggestions on things that might not traditionally be considered ‘for a child'. For example, if your firm is digging a huge tunnel, we could write about it in a way that would be interesting to our readers.


Print-run: 50,000
Frequency: Monthly
Lead time: Two months
Contact: info@ispublishing.co.uk

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