Britons will continue to donate to charities running high-profile lobbying campaigns because they believe such campaigns are particularly ‘cost-effective', according to a study.
Charity sector think-tank nfpSynergy's ‘Campaigns & the Public' report found Britons believe that lobbying government and other organisations is the most economical way a charity can invest its resources.
The poll was conducted partly to assess public opinion of campaigns such as Make Poverty History.
nfpSynergy found that around as many people claim to have been ‘involved in' last year's Make Poverty History (61 per cent) as voted in the last general election.
Generally ‘campaigning' is seen as more ‘ideal' to the under-55s than the over-55s – with 25 to 34-year-olds rating it most highly.