Stitzer lies low while BA

Cadbury Schweppes's chief executive avoided scoring badly in this month's CEO Watch by apparently steering clear of media as salmonella caused a product recall.

Todd Stitzer's low profile during June kept him in the ‘low reach' section of the chart. ‘Would a more prominent stance for Stitzer have given Cadbury a more positive month?' asked Romeike senior consultant Paul Miller. ‘The bashing handed out to Willie Walsh in June suggests otherwise.'

British Airways' Walsh suffered amid claims of price-fixing at the airline. Alongside him in the high reach/low reputation score section is Vodafone's Arun Sarin, who continued to receive negative coverage over the firm's performance.

They were joined by Charles Allen as ITV struggles in a weak ad market. Meanwhile, M&S's Stuart Rose continued to blaze a trail inside the high reach/high score quarter.

‘Initiatives such as support for Tanzanian schools looked like warm-hearted icing on M&S's increasingly appetising cake,' said Miller.

Sainsbury's revived fortunes boosted Justin King, followed by Royal Bank of Scotland's Fred Goodwin, who had the highest percentage of positive coverage.

CEO Watch will help to determine the PRCA/Romeike Business Communicator of the Year in November.

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