Just two points, though. Firstly, financial services is a highly regulated and complex industry. PROs need to be able to think creatively, but they also need to know their APRs from their Sipps if they really want to add value.
Secondly, maybe it's time for personal finance to ditch tactical surveys that might get a paragraph or two in the nationals and champion real, long-term money issues.
Jo Carr, director, Teamspirit PR.
