E.ON creates role

E.ON, the German energy firm, is to build a sports sponsorship team headed by former Performance PR account director Simon Breakell.

The move comes as the company, which owns Powergen, devises a strategy to promote its sponsorship of the FA Cup.

Breakell has taken the title of sponsorship promotions manager. He is briefed to maximise the company's association with the world's oldest football tournament, which will be known for the next four years as ‘The FA Cup sponsored by E.ON'.

Prior to Performance, Breakell worked at Consolidated Communications and Lexis PR. At Performance, he promoted BMW's sponsorship interests in golf, Formula 1 and sailing.

l Hill & Knowlton is to promote Carling's sponsorship of the forthcoming season's football League Cup.

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