Microsoft enters MP3 player arena

Speculation has surged over the launch of an 'iPod-killer MP3 player' by Microsoft. It is said to sport video and audio playback, wireless connectivity and a better-quality screen than the iPod.

Very impressive, but  ‘Does anybody want it?' (Market Watch, 6 July). Microsoft is pitching it to a market in which Apple has established a ‘75 per cent share' (BusinessWeek Online, 7 July). It is targeting consumers who think ‘Apple is cool and Microsoft is not' (, 7 July). Not looking good.

Until recently Microsoft has pursued a ‘partner-oriented strategy', collaborating with players such as Dell and Samsung, and ‘putting an awful lot of sweat into making the hardware right' (New York Times, 7 July).

The move runs the risk of ‘undercutting the digital music ecosystem' (BusinessWeek Online, 7 July), with the possibility of current partners seeing Microsoft's rival player as ‘a betrayal' (New York Times, 7 July).

Microsoft will not comment, but is apparently set to throw ‘significant marketing dollars behind the launch' (, 5 July). But with Apple to reveal the sixth-generation iPod later this year, Microsoft's catch-up effort could be too late.

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in