Format converter plans agency hire

DUBLIN/BELFAST: An Irish software firm is seeking to appoint a PR agency to launch a software package that converts document formats such as Word and pdf into more easily accessible HTML.

The software from RiverDocs, which has been two years in development, avoids the need for either computer plug-ins or readers.

RiverDocs wants to target the public sector and web-development agencies in the UK and Ireland.

‘We want a PR firm to manage the launch and increase interest outside our core market of central and local government,' said commercial director Fergus Brady.

The successful agency will devise a launch campaign and manage ongoing B2B media relations.

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