Three agencies were shortlisted for the new account following a review. Bell Pottinger Consumer MD Tricia Moon leads the account. The Body Shop declined to disclose details of the brief, but previous charities involved in the ‘Stop Violence in the Home' campaign have included The Corporate Alliance Against Domestic Violence.
Last year the company sold keyrings and lipcare sticks, with a share of the proceeds being donated to the campaign's benefactors.
The year has been a busy one for Body Shop. Its board accepted a £635m offer from French cosmetics multinational L'Oréal in March, and came under intense scrutiny as commentators accused founder Dame Anita Roddick of ‘selling out'. Bell Pottinger worked on the brief, rumoured to be worth £40,000, during the campaign's launch in 2004.
The Body Shop has a strong record of social activism since it formed a high-profile alliance with Greenpeace in 1986 to ‘Save the Whales'. The firm also funds The Body Shop Foundation.
In April The Ideas Network was called in as Body Shop's first consumer PR agency (PRWeek, 21 April).
On your bike Fundraising bikers will use the third National Motorcycle Week to recruit volunteers for charity rides. The week, starting on 16 July and organised by the not-for-profit Motorcycle Industry Association, will promote the ‘social, environmental and economic benefits' of motorbiking. ‘Girls on scooters' (pictured) are being used as part of national and regional media campaigns.