Information campaign for meat

The Centrale Marketing Gesellschaft der Deutschen Agrarwirtschaft mbH (CMA, Bonn [Central Marketing Company for German Agri-culture]) and the European Union want to increase consumer trust in meat as part of a community project.

The corresponding information campaign, "Transparenz bei Fleisch" (Transpar-ency in Meat) for the quality assurance symbol scheme (QS system) is in the hands of the Co-logne based agency Trio Westag. 

The public will be reached through advertising, an info brochure, media cooperation, press and publicity work and the website

The aim of the campaign, due to run until the end of the year, is to explain the European legal regulations, national laws and services provided by the QS system to the consumers.

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