Shine finds kindred spirit in the church

The life of a senior account director at a PR agency has little in common with the life of a Dominican friar. No cassocks, no bible readings - and very few hymns.

But Father Tim Gardner - who has just finished shadowing Shine Communications' Dawn Newman for BBC Radio 4's Real World programme - noticed some parallels: 'A PR company aims to ensure that a message is heard, so maybe there are some similarities with St Dominic there,' he told the show.

Father Gardner spent a day with Shine and impressed Newman by having 'a couple of fags and a pint' over lunch.

He then had a nose around the agency's library ('Our library is bigger, although I don't think we have Attitude or Dazed & Confused'), and joined a brainstorm on how to encourage more young men to go to church.

Father Gardner seemed keen on a Shine idea that the Church capitalise on its history of beer-making by serving traditional ale at festivals. But one suggestion that confessionals be used for speed-dating is perhaps less likely to be used.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.