Blue Rubicon beat Lexis PR and Band & Brown Communications in a pitch that was organised by the Central Office of Information.
It will help the recently launched neighbourhood police force double its ranks to 16,000 by next April, and tackle criticism that CSOs are ‘police on the cheap’.
‘The campaign will be based around local media relations,’ said the Home Office. Blue Rubicon confirmed the hire, but would not comment further. MD Gordon Tempest-Hay will lead the account, reporting to senior publicity manager Lynn Fidler.
Blue Rubicon is also handling the Home Office’s campaign to attract graduate recruits to the police (PRWeek, 12 August 2005). CSOs are civilians employed by police to act as a uniformed presence on the street. They do not have powers of arrest.