VisitLondon role for Blue Rubicon

VisitLondon has sought agency help to provide corporate comms advice for the first time.

The body is using Blue Rubicon to maximise opportunities generated by the 2012 Olympics and to raise the profile of its CEO James Bidwell, the former Selfridges marketing director.

The agency is advising on a briefing programme with selected business and leisure journalists, said VisitLondon senior corporate comms manager Katharine Grice.

Grice said: ‘We have been growing over recent years, so this is a natural step.'

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