Davies joined this Monday and leads a team responsible for the 3G company's corporate image and reputation.
The company, aiming to break even by the year-end, wants to show it is ‘competing effectively on service and call quality with the four main operators', he said.
It also wants to ‘lead, where our strengths lie, in 3G', Davies added.
He reports to corporate affairs director Mark Rigby in a comms team of ten. He will be responsible for
communications strategy – overseeing external comms under 3 UK head of corporate comms Ed Brewster – and internal comms, run by head of IC Kate Farrell.
Davies left Microsoft, where he worked for almost three years, earlier this year (PRWeek, 14 April). At 3 he replaces ex-Brunswick man Ed Williams, who joined Reuters this spring (PRWeek, 19 January). Davies will work between Maidenhead and Battersea, London.
MSN.co.uk, the Microsoft-owned portal, signed an exclusive deal with 3 to brand content on MSN Space, its blogging tool, in March. 3 UK uses Brunswick and Parys for corporate and technology comms advice, plus Lexis PR, Frank PR and Slice for consumer work. Davies said no review was planned.
The company, launched on 3 March 2003, now claims to have more than 3.5 million UK customers.
Prior to Microsoft Davies was a director at Cohn & Wolfe in the UK, where he worked for five years and latterly led its corporate division. He has also held senior roles at advertising agency Leo Burnett (in Thailand) and Hill & Knowlton (Hong Kong).
At H&K he advised Hutchison Whampoa, the parent company of 3.