BA faces public backlash

British Airways could stand to lose almost half of its customers if it is found guilty of price-fixing, according to a poll carried out by PRWeek.

Forty-eight per cent of those who already fly with BA said they would either actively boycott the airline (14 per cent) or likely to avoid using it (34 per cent) if the US Department of Justice and Office of Fair Trading investigation finds it at fault.

The response from non-BA customers is also likely to set alarm-bells ringing, with 54 per cent saying they would avoid the airline if it was found guilty (17 per cent of that group said they would actively boycott it).

But BA may be cheered that 28 per cent of those polled were unaware of the probe. The poll of 800 people, undertaken between 30 June and 3 July by Opinion Matters, is the first research into public sentiment on BA since it was revealed corporate comms head Iain Burns and commercial director Martin George had been given ‘leave of absence’.

BA declined to comment.

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