Nanjing Automobile Corporation (NAC) has briefed the automotive specialist to handle UK media relations ahead of a planned press conference on 17 July.
NAC hit the headlines last year when it snapped up parts of stricken Rover, including the MG brand.
The conference will take place on the eve of the British International Motor Show at London’s ExCeL; NAC is keen to show it is committed to the classic British car brand.
Automotive PR MD Martin Hayes said the conference at the Hilton Waldorf would be a high-profile event, with 150 journalists expected to attend.
‘There has been a lot of interest in the MG story since NAC bought it last April,’ he said. ‘It’s a UK industry story, an automotive story, a West Midlands story, as well as a story for the national print and broadcast media. UK-based Chinese media are expected to attend, too.’
NAC, China’s oldest car maker, is staying tight-lipped on its plans for MG, but said the conference would be used to ‘bring people up to speed’, one year after it bought parts of MG for an undisclosed sum.