Councils begin to ditch 'Jargon'

Dominic O'Reilly is a little bit behind in the public sector jargon-busting game, especially when it comes to councils.

The LGA has been working with trade press and political parties to come up with a list of alternatives to jargon.
After all, if specialist press don’t like jargon, what will local and national papers make of it? And what chance do people have of understanding just how much their council does for them?

Meanwhile, our Reputation Project targets comms as crucial to helping councils improve their standing. O’Reilly seems to think everyone in the public sector is oblivious to these issues.

Perhaps he should undertake a multi-disciplinary co-terminus stakeholder engagement approach to partnership working before he embarks on such sweeping statements.

Edward Welsh, programme director, media and campaigns, LGA


Name and shame the businesses that lie
I was disturbed by Anthony Hilton’s thoughtful column describing how dishonesty can permeate an industry, leaving competitors apparently no option but to abandon their ethical standards in order to survive.

He wrote: ‘It is a tough PR challenge to persuade clients to buy into the message that they should do the right thing, but that they should not expect to get any credit for it.’ Yes, it would be. We have all met clients who want us to tell lies on their behalf and can’t understand why we demur.

There is no rule that says people in business should reveal the whole truth the whole time, but there is a golden rule that says you must never tell an outright lie. The descent of Enron into confidence-trickery and corruption is a frightening example. It took Fortune to prick this sleazy balloon.

People like us, as citizens, depend upon people like Hilton to expose those who are trying to steal our money. PR people like us, with privileged access to the media, must stand on his side of the fence – or we are nothing.

Adrian Wheeler, partner, Agincourt Communications


Christians far from being a ‘minority’
Has PRWeek been hijacked by secular fundamentalists?

You ignored the richness and diversity of our spiritual landscape in favour of misinformation. One PRO’s suggestion that the ‘minority’ views of Christians should be prevented from ‘monopolising the airwaves’ is ridiculous given that 72 per cent of the UK is Christian (2001 census).

Most worrying was the impression that religious groups are comprised of fanatics and that PROs should avoid them like the plague. But getting religious groups on board can prove a useful PR strategy – I hope no one has been put off doing so by your article.

Suzanne Evans, director, Aquarius PR

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