PR males inundate Maxim with offers

Just a few weeks ago, Diary revealed that Maxim was to launch a feature titled 'Plugs For Snogs', in which PR executives get amorous with a reader of the lads' mag to bag free coverage for clients (PRWeek, 19 May).

We called this week to ask whether PROs are getting in touch with the mag, and it happily reports to have had an overwhelming response.

Somewhat surprisingly, perhaps, a significant proportion of the offers have been from dutiful male PROs. So, the male Maxim journalists have asked us to pass on this message to any male PROs wishing to take part - it will be a Maxim staffer that you'll be puckering up with. Lovely.

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